Pacific Department Store Group is under the Taipei Pacific SOGO Department Store Group. Pacific SOGO Department Store, a comprehensive department store, was founded on November 11, 1987. It’s praised by consumers for its high-quality goods, and excellent services. It always organizes its promotional activities according to the customer’s lifestyle. The group entered the mainland market in 1993 with its Shanghai Xuhui Pacific Department Store, Shanghai Huaihai Pacific Department Store, Shanghai Buyecheng Pacific Department Store, Chengdu Chunxi Pacific Department Store, Chengdu Luomashi Pacific Department Store, Chengdu Xinguan Pacific Department Store, Chongqing Pacific Department Store, Beijing Baishengyingke Pacific Department Store, Beijing Wukesong Pacific Department Store, and Dalian Lianyang Pacific Department Store. Those in Taiwan are: Pacific Sogo Zhongxiao Store, Pacific Fuxinguan Store, Pacific Dunhua Store, Pacific Zhongliyuanhua Store, Pacific Zhonglizhongyangxinguan Store, Pacific Xinzhu Store, Pacific Gaoxiong Store, and Pacific Tianmu Store. The Pacific SOGO Department Store Group upholds the operation guideline of “Reform, Speed, Challenge", having achieved an impressive performance in Taiwan and mainland China with its professional and systematic management system. In order to meet the multiple and diverse needs of customers, the group is vigorously expanding its department store business in big cities of China, aiming to provide the customers with broader, fuller, and better retail services. Pacific SOGO Department Store Group is dedicated to showing: new image, new hope, and new vision, leading a new urban living space, and striving forward for new glory. The Shanghai Xuhui Pacific Department Store: located in the famous Xujiahui CBD, which is one of Shanghai’s most bustling commercial centers with convenient traffic and full of domestic and overseas enterprises. The Xuhui store is connected with the Xujiahui Subway Station, with a total area of almost 30000 square meters, including a underground floor and 8 floors above ground, and is a large scale shopping mall with diverse functions such as shopping, leisure, dining and entertainment. The store was opened in December 1993. Thanks to its favorable location, excellent business philosophy and flexible marketing strategies, the store has made huge success with its unique characteristics, becoming an successful business model in Shanghai.