On January 9, French President Macron announced during his visit in China that, Le Centre national d'art et de culture Georges-Pompidou at Paris France (hereinafter referred to as "Centre Georges Pompidou") with the world's second-largest collection of modern art works would open a franchised museum in Shanghai. At present, Centre Georges Pompidou and Shanghai West Bund Development (Group) Co., Ltd. signed a 5-year agreement, and the first exhibition of the branch museum will be opened to the public in 2019. The relevant head of Centre Georges Pompidou said that, Chinese modern art will be given an important position in the gallery titled “Shanghai Centre Georges Pompidou (West Bund)”. In recent years, French local art institutions’ “internationalization” road stretches farther and farther and art institutions Louvre Museum and Centre Georges Pompidou speed up their global expansion and culture export. Through overseas cooperation, the two institutions have not only expanded their income sources, but also expanded their brand influence to a greater extent. Overseas cooperation strengthens brand based revenueThe news that Centre Georges Pompidou would settle in Shanghai was heard from the beginning of 2016. In the spring of 2016, Centre Georges Pompidou participated in the “Reframing Modernism” held by National Gallery Singapore and modern art works exhibition held at Tokyo, Japan in succession, and planned to open a temporary exhibition gallery at Seoul in South Korea in 2017 and open another temporary gallery in China in 2018. In July 2017， Centre Georges Pompidou announced that it signed a 5-year “temporary Pompidou” exhibition cooperation agreement with Shanghai West Bund Group and will stay at West Bund Art Gallery (temporary name) or 5 years in the public open area of Xuihui Binjiang since 2019. Centre Georges Pompidou tries to expand the industrial chain of gallery beyond the domestic area and enhance its flagship brand awareness as France’s local institution. In recent years, "expansion" to other countries and regions has become a trend in renowned overseas museums. For example, The Guggenheim Foundation, which runs the Guggenheim Museum in the United States, has established "satellite museums" in Bilbao Spain, Venice Italy, Berlin Germany, etc. “The expansion model of Guggenheim is a duplicate based on the architectural model, high-end short-term exhibition, permanent collection exhibition and brand effect of the flagship museums of New York, the United States,” said Alain Seban, former chairman of Centre Georges Pompidou. “However, we will take advantage of the strength in our own outstanding collections and the brand effect and hope to carry out short-term projects in a more moderate way at existing venues such as museums and university campuses. In addition to these venues, we will also set foot in historical monuments, old factories, shopping centers and other areas.” To set up temporary museum is part of Centre Georges Pompidou’s global expansion strategy, devoted to developing new audience in France and around the world. These temporary museums are named after the way of Centre Georges Pompidou + Host city. In March 2015, the first branch museum of this form - Centre Georges Pompidou Malaga opened at Malaga, a port city of Spain, which attracted visitor flow of 200,000 person times in the first year. It is informed that, in this form of cooperation, Centre Georges Pompidou collects about €1.5 million to €1.7 million annually from the host city to create the art space, all the relevant funds are borne by the local cooperating agencies, and the cooperation duration of temporary space is usually 5 years. Taking Centre Georges Pompidou Malaga for example, in the 5-year cooperation, Centre Georges Pompidou Malaga can borrow about 100 works from the Centre Georges Pompidou headquarters and hold two temporary exhibitions and other events. For Centre Georges Pompidou whose budget has been cut by 9% due to the reduction of the government’s expenditures, overseas expansion supplemented the fund sources of the center to a large extent. The relevant working staff of Centre Georges Pompidou said that Centre Georges Pompidou had become an “international brand” through overseas culture export, and its overseas export of exhibitions was not only to lend out art works and hold temporary exhibitions but also carry out panorama projects, concerts, performances, youth projects, workshops, etc. In fact, there are very few museums around the world providing such complete export for its overseas branch museums. Museum helps France’s cultural diplomacyDifferent from Centre Georges Pompidou’s overseas expansion, Louvre Museum currently has only established its first overseas branch museum at Abu Dhabi, UAE. However, apart from consideration of cultural brand and economic income, the cooperation between Louvre Museum and Abu Dhabi is of great significance for the government of France, or even an important step of France making using of museums to advance cultural diplomacy. In 2007, then French President Chirac and French Culture Minister concluded the cooperation with the government of Abu Dhabi. Under the agreement, the government of Abu Dhabi is required to pay the French government €400 million for the 30-year and 6-month naming right of "Louvre Museum” and additionally pay €600 million for a range of other museum activities. It took 10 years to build up the museum and it officially opened on November 8, 2017. Created by French architect Jean Nouve, the silver top of the museum is designed with hollow flowers, which are composed of 8 layers of material stacks. In the shining sun light, the top reflects geometric patterns of Arabian features, thus wining the reputation of “Rain of Light”. Louvre Abu Dhabi has 300 exhibits, which were borrowed from French Louvre Museum and other museums, including Self Portrait of Vincent van Gogh composed in 1887 and La belle ferronnière of Leonardo Da Vinci. UAE also selected 235 exhibits from local collections, including the works of French painter Manet, Dutch abstractionism painter Piet Mondrian and Turkish painter Bey as well as Koran of the sixth century, Bible of the medieval times. On December 2017, Leonardo Da Vinci’s Salvator Mundi, which created the highest record of USD450 million in the history of art auction in New York, settled at Luvre Abu Dhabi and become the first blockbuster collection of the museum. Jean-Luc Martinez, curator of Paris Louvre Museum, said that the branch museum would show visitors the diversity of the world. Apart from regular exhibits, the museum also set up many feature exhibitions, such as the interactive art project - Highway Art Gallery to be opened at the end of February. In order to UAE’s innovative activity from the end of February to the mid ten days of March, Louvre Abu Dhabi posted images of 10 collections on the huge ad boards along the highway connecting Dubai and Abu Dhabi. During the exhibition, as long as an audience listens to Abu Dhabi's designated radio station when approaching each ad board, the radio station will automatically play 30-second stories about the works. (Source: China Culture Daily)
Among the 27 large and small shopping areas in Shanghai such as the Yuyuan Tourist Mart area and the West Nanjing Road area, which are the best rated? Shanghai Consumer Council just released a survey report on customer satisfaction in some of the major shopping areas in Shanghai, in which the Middle Huaihai Road area ranks first for its great service, the Zhenbei Road area along the Middle Ring and the Changshou Road area are considered to offer the biggest discounts, and the Xujiahui area leads the list in terms of complaint handling. To guarantee “quality consumption”, Shanghai Consumer Council carried out this survey together with the Social Survey Center of Shanghai Academy of Social Sciences and Shanghai DIB Big Data Institute. Selecting 27 central shopping districts, it conducted questionnaire surveys, street interviews and key interviews to have customers score on their overall satisfaction, service, facilities the areas as well as 32 specific indicators, and then selected 2000 representative samples for analysis to understand the real feelings and actual demands of consumers on the services and facilities of different shopping areas. According to the survey, the overall satisfaction of the 27 commercial areas is high. Among them, the final scores of the Yuyuan Tourist Mart area, West Nanjing Road area, Middle Huaihai Road area and the South Bund area are the highest. From the perspective of service, the highest score goes to the Middle Huaihai Road area. The survey shows that the shopping area gained a high score in term of fashion and diversity of goods and services, and the overall quality. In addition, consumers are also well satisfied with the shopping window layouts, street sign settings and traffic. In terms of facilities, the highest scores are awarded to the East Nanjing Road area and the Yuyuan Tourist Mart area. The survey shows that the focuses of satisfaction between the two areas are different. Consumers generally believe that the East Nanjing Road area enjoys convenient transportation, multiple and fast payment methods, a large number of clear signs, tidy and bright shop layouts, and a high capability to meet demand for goods and services. On the other hand, the indicators with high scores in the Yuyuan Tourist Mart area include traffic, architectural styles and distinctive shop signs. Price is one of the key factors that shape consumption. Judging from the scale of discount of goods or services, the Zhenbei Road area along the Middle Ring and the Changshou Road area have the highest scores. Toilets, lactation rooms and parking lots are all important supporting services for a shopping district, for which the Jinqiao area in Pudong gained the highest score in the survey. In the interview, many consumers stated that “Compared with various promotions and campaigns, service quality such as improving the toilets and increasing the number of lactation rooms has not been taken seriously”, and “the underground garages and parking lots are hard to find, the queues are too long, and the path design problem is obvious." It is worth mentioning that the survey also asked consumers to separately evaluate the “cleanliness of the toilets”, and the highest score goes to the West Nanjing Road area. The survey shows that the Middle Huaihai Road area and the Xujiahui area rank the highest in terms of complaint handling. Among them, consumers expressed the highest satisfaction with the convenience of filing complaints for the Middle Huaihai Road area, and with the effect of complaint handling of Xujiahui area. Complaints are an inevitable part of consumption; therefore, identifying channels for complaints quickly, getting timely feedback from shop owners, and successfully resolving complaints are important factors in consumer evaluation. Shanghai Consumer Council recommends that in the process of planning and construction, the shopping areas should treat complaint handling as an important task for the after-sale part of goods and services, and strive to improve their service to increase consumer satisfaction.(Source: Shanghai Law Journal)
Wang Chunchen, director of the Xuhui District People's Congress Standing Committee, in response to the large-scale research activities during the Spring Festival, paid visits to ordinary households to listen to public opinions, publicize policies and send the government's warmth to those in need in a timely manner. Wang Chunchen’s group visited Gu Zhengfang with financial hardship, Zhou Yongkui who was in severe sickness, Zhao Dongkan who lived alone, and Xue Weifang who was a retired cadres. He carefully asked them about their physical condition and their daily needs and gave out the "contact cards in the large-scale research" and "service guide to people's livelihood in the large-scale research" to the elderly, so as to carry out proper interpretation of relevant policies and further listen to suggestions.(Source: Shanghai Law Journal)
On the morning of February 28, the "Alleviating Poverty and Passing on Love" campaign was held. AT the event, ten key enterprises in Xuhui District, in response to the call of Xuhui District government to help Honghe Prefecture in Yunnan Province, lit up the love transmission line for the donation stations of Honghe Prefecture. The 30,000 Belvita biscuits offered by Mondelēz International was the first batch of donated goods sent to Honghe Prefecture. Sun Xiaodong, Director of the Xuhui District Office of Cooperation and Exchange, said: "Shanghai is responsible for tackling poverty in seven provinces and autonomous regions including Yunnan, Guizhou, Tibet, Xinjiang and Sanxia, among which Xuhui District is responsible for Luxi County, Pingbian County and Yuanyang Country. At present, there are nearly 200,000 poor people in these counties to get out of poverty and the poverty alleviation work has a long way to go. The government of Xuhui District has adopted such measures as industrial poverty alleviation, education poverty alleviation, employment poverty alleviation, ecological compensation poverty alleviation and municipal facilities construction, and has shifted the work model from a government-solo mode into a common effort by different social forces. Last year, Xuhui government launched a series of campaigns such as the ‘One More pound of rice, One More Brick’, and the ‘Shanghai Companies to Yunnan, Yunan Products to Shanghai’. At the same time, it raised about 3 million yuan from the society for the reconstruction of dilapidated buildings in the targeted areas.” “Xuhui District has been helping Honghe Prefecture alleviate poverty for over 2 decades since 1996," Sun Xiaodong told reporters," For our targeted areas in Honghe Profecture, Xuhui District Government has plans for projects. In 2018, Xuhui government plans to invest not less than 10 million yuan in each county, and one cadre in each county to give support. This year, it will launch the "10,000 enterprises to help villages "to work hand in hand towards common prosperity. In this sense, we hope to accelerate poverty alleviation in the targeted counties, our targeted efforts can be firmly implemented, and poor households can gain direct benefits, so as to feel the help of the party and the government, as well as the love of Shanghai people. " Ms. Wang Qi, from the Yunnan Institute of Nutrition, thanked the enterprises participating in this poverty alleviation activity as a representative of receiving the donation, and promised to successfully complete this campaign by delivering all donated goods to the hands of children, and pass on charity throughout Yunnan Honghe Prefecture. (Source: eastday.com)
In the morning of February 10, the First Cross-Straits Xuhui High School Teacher-Student Art Exhibition 2018 Spring Expo unveiled in the Xuhui Sun Moon Light Center Yanyu Art Salon. The Municipal Taiwan Affairs Office Exchange Center, District Taiwan Affairs Office, District Education Party Work Committee leaders and more than 50 Xuhui High School teachers, students and parents attended the event. This Spring Expo is co-organized by the District Taiwan Affairs Office, Cross-Straits Xuhui High School Family Committee and Yanyu Art Salon, with Root as the theme, to reflect the purpose of Cross-Straits Xuhui High School s of sharing the same root and origin, and holding friendly exchanges; the exhibition has received a total of more than 180 painting, photography, calligraphy, paper collage works from Cross-Straits Xuhui High School teachers and students; after screening, 146 works are selected for one-month exhibition, and after exhibition, 10 best works will win the award, combined with audience vote and family commission expert panel opinions. As introduced by the District Taiwan Affairs Office, since the friendly exchanges between Cross-Straits Xuhui High Schools in 2000, the content of exchanges have involved school leader communication, teacher classroom communication, characteristic student exchange, cultural exchange between parents and families, etc, to become a brand of cross-straits school communication. The organizer hopes to further innovate and diversify the content of exchanges and interactions between both schools, provide a higher platform for deepening and facilitating interschool communication of Cross-Straits Xuhui High Schools, through successful Spring Expo; hopefully, in the future, Cross-Straits Xuhui High School s will make more efforts in inheriting art, loving and honoring the school.