Tourist Attraction
  • Longhua Temple Fair

    Temple Fair Origin: Deep historical and cultural origin Longhua is a famous ancient town in Shanghai, with nature’s treasures of good products from the earth, and it is a place tends to produce outstanding people. Longhua is the site of Longhua Ancient Temple, which is one of the largest Buddhism jungles in Shanghai. On March 3 of every year, in the season of the peach blossom in full bloom here, the traditional Longhua Temple Fair is held ceremoniously. Longhua Ancient Temple is Laughing Buddha’s rite all through the ages. According to legend, after 5,670 million years in human world, Laughing Buddha was born under the Longhua tree from Tushita Heaven, spreading and carrying forward Buddhism, praying for all living beings, and it is called “Longhua Temple Fair”. Han Buddhism in China takes cognizance of “Monk in Cloth Bag” is the incarnation of Laughing Buddha. It was said the “Monk in Cloth Bag” died in lunar calendar March 3, therefore people hold Temple Fair in lunar calendar March 3 in Longhua Ancient Temple to memorize Laughing Buddha. This traditional activity has been held annually since Ming and Qing Dynasty for 400 years stretching long and unbroken, merchants converge every year, and it is also an unprecedently grand occasion, and nowadays it becomes the largest scale traditional temple fair in Shanghai. The thriving Longhua Temple Fair is also famous for another legend, it was said that on March 15 of every year, people swarm here to see the appearance of god dragon, and pray for fortune. Therefore, it has formed a traditional grand activity. The golden dragon presents an auspicious aspect, which is the unique historical and cultural inside information in Longhua Temple Fair. On every spring, people come here to view, fly and draw the dragon, repose their beautiful wishes to the dragon, and this makes the Longhua Temple Fair become a traditional brand in Shanghai-style urban tourist activities. The Longhua Tourist Site, which is built and improved continuously in recent years, the Longhua Ancient Temple, the Ancient Tower, and the Longhua Revolutionary Martyrs’ Cemetery enhance each other’s beauty, and set off each other’s merits, which forms a modern tourist site in Shanghai with rich folk-custom cultural characteristic, Buddhism cultural characteristic and revolutionary tradition cultural characteristic. Theme Landscape:Huge Dragon Flies Down Bathing With Propitious Clouds There is a newly built huge theme landscape, which everyone wants to “stand here and take a photo to be a souvenir” in 2004 Longhua Temple Fair. That is “Huge Dragon Flies Down Bathing with Propitious Clouds”, and it is located in Ta Yuan Plaza in Longhua Tourist City. A huge dragon seems to fly down from the sky, and spirals around the Ancient Tower that has 1,758 years’ history. The overall body of the dragon is interspersed with flowers and grass, which symbolize various lucky contents, such as rich and honor (peony), safety (olive branch), happiness (lotus), kind-heartedness (sun flower), rising to power and position (bamboo), prosperousness (grapevine), handsome (holly), great virtue (heliotrope), and beauty (rose), etc.. The head of the dragon is about 9-meter high, and its whole body has 9 colors of gold, silver, cyan, orange, blue, purple, red, green and yellow. Centering around Longhua Ancient Tower, the huge dragon spirals along wall edge of the tower irregularly and up & down, the dragon tail stealthily sneaks into the entrance of the tower, and naturally combines with the tower, the body of the dragon is shinning in the evening, together with “Eastern Glazed Pagoda ”, it forms a magnificent grand theme landscape, and the moral is that “the dragon is shinning together with ancient tower, glory and prosperousness are created together”. The huge dragon mouth is also installed with special device, when the colorful paper guns are launched at the opening ceremony of “lucky nine dragons fly together with thousands of wishes” activity, the fireworks, which are spurted from huge dragon’s mouth, form seven colorful propitious clouds in the legend, bath the human world, and create the auspiciously, joyous and magnificent festival atmosphere. Ta Yuan Plaza in Longhua Tour Town, which is the place of holding the opening ceremony of 2004 Longhua Temple Fair, is named “lucky huge dragon grand occasion plaza”. Although the “hardwares” are traditional “antiques”, and the charm given out from them absolutely can be called Shanghai Style premium quality. Theme Activity: “lucky nine dragons fly together with thousands of wishes” activity At the grand opening ceremony of 2004 Shanghai Longhua Temple Fair, 1,758 Chinese and foreign visitors, and Shanghai citizens got together under the Longhua Tower, which is an ancient tower with more than 1,000 years’ history, and 9 activity areas of main scenic spots in Longhua Tourist Site. After having written down their wishes, they set free 1,758 colorful little balloons to the sky, which were attached to 9 lucky colorful dragons, the balloons not only symbolized the long history of Longhua Ancient Tower of 1,758 years and its luck and happiness, but also reposed and loaded people’s good wishes to homeland, to Shanghai and to establish together the well-off society. In the magnificent view of 9 dragons flying up to the sky, they looked forward to bright future together. The activity has begun to attract the close attention of more and more international travel services, which is considered as a product in spring tour of Shanghai that moves forward the international market. Meanwhile, more and more foreigners who live in Shanghai come here and participate in the activity, and this makes the activity become the international traditional wish-flying activity, which has most folk-custom cultural characteristics. Unique Brand: “Longhua Temple Street” Shanghai Style Commerce The “Temple Street” means the business market surrounding famous temples formed naturally for years, and it contains and stores profound traditional culture. Using the concept of “Temple Street”, we have carried on the unique packaging to this year’s business market in Longhua Temple Fair. Commodities that are displayed and sold at “Longhua Temple Street” are invested, supervised and managed according to three factors, which are special sales of fashionable personal brand, native special products, and popularized daily commodities. The tour commemorative handicrafts market is named as “jade belt river shop”; the market that sells the products of tourist scenic spots of old town is named as “flavor flower bridge shop”; and the daily commodities market is named as “spring coming peach blossom shop”. It shows the cultural inside information and specific character of Longhua Temple Fair. The novel overall arrangement of the fair with bookish name and bright color makes people see a kind of brand-new temple fair mode, which is very harmonious with metropolis succinct and lucid and lively style and fashionable and modish Shanghai style of Shanghai people.

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  • Eight Fine Works of Hengshan Road

    1 International Architectures The style of apartment and villa is colorful, there are Spanish style, Britain style, countryside villa style, pseudo-classic style etc., and it can be called as international architectures exhibition. Moreover, the most well-known ones among them are Hengshan Hotel (Picardie Apartments), West Lake Apartment (Washington Apartments), etc.. The International Community Church, which was built in 1925, is bright and harmonious, full of heavy cultural color of Britain church atmosphere and religion. 2 Green of Phoenix Tree The green landscape of both sides of Hengshan Road has a unique fascination, more than 500 phoenix trees, which are growing luxuriantly, are one of road green landscapes that is kept as the most ancient and perfect of Shanghai. It naturally combines with many international style architectures, and this makes Hengshan Road full of European style. 3 Status Quo of Recreational Business Hengshan Road today has more than 200 commercial networks in recreational catering, entertainment health, etc., and the business area is about 200,000 sq.m. Among them, there are many famous enterprises such as the International Tennis Center, China Youth Travel Service and TGI Friday’s from USA, Alden Entertainment Center from HK, SASHA’S Restaurant & Bar from England, Pasta Fresca Da Salvatore from Italy, Tang Yun Tea House, etc., and they attract different-level consumers from various countries and regions. Moreover, being combined with Xujiahui commercial circles, it forms a pattern of recreational business that is dislocated and complementary, and it comes into being a famous characteristic street in Shanghai. 4 Cultural Recreation There are many famous record companies, publishing houses and news units along the street, and it is very convenient to buy records, books and artistic works. Being matched with the European style of Hengshan Road, the art galleries here mainly sell canvas. Beside the road, lines of imitations of western famous paintings were being hung there, from Renoir to Monet, Seurat, Van Gogh, they can both cheer the hearts, be pleasing to eyes and achieve artistic enlightenments. But in the small but very exquisite bookstores, if you choose books with concentrated attention, no matter new or old, you will get seldom unexpected discoveries. Of course, the sculptural artistic corridor, paintings bar corridor and ceramics bar are much more popular, it is also a pleasure to initiate an idea to make an artistic glass vase and take it home while drinking strong coffee. 5 Famous Bars Gather Various kinds of “bars” gather in Hengshan Road, which forms a Shanghai Style bar cluster. The book bar is warm and silent, you can just order a bottle of tea, and then you can read all books in the bar, if you meet any book that you like very much, you can also buy it; the coffee bar often has an alien name: Malaysian Coffee, France Famous Wine, there is everything that should be there. The indoor decoration is full of modern European style, ship style, royal color, countryside style, adding the finishing touch by some simple props, being matched with jazz drum, rock music, serenade, everyone enjoys himself here. In addition, the bar names like Hong Fan Indian Pub, Old Times even make people show special favor and difficult to forget. 6 Cater and Feast All the scales of restaurants in Hengshan Road are not big, but they seem to lead you to come into the catering street from all parts of the world. The dinning chain “TGI Friday’s” from USA, the first “Vietnam Saigon Restaurant ” in China, large theme music restaurant “Hong Fan Indian Pub”, Japanese food “Sumo Sushi”, Germany style Western-style food “Landhaus”, Thailand taste and style “Simply Thai”, Italy famous Western-style food “Pasta Fresca Da Salvatore” and many restaurants with elegant environment such as “Fragrant Camphor Garden”, “Xi’s Garden”, “Golden Fin Restaurant”, and “Full House”, etc.. All restaurants have pure special flavors, and we believe that gastronomists, who determine to travel all round the world, can save much travel expense. 7 World of Reminiscence People who are fond of passing through time and space can go to the Old Times to have a look at western-style furniture, tableware, telephone, old-fashioned record player of 1930s, and serve as an old Color in 1930s. There still maintains a beautiful red house at the corner of green land in Xujiahui. Shell-like white eave, variously shaped windows and beautiful dome seen from the opened window, all these make people be surprised at its beauty. But what attracts people the most is its history, once here was the initial place of EMI Record Company, and also it used to be the hotbed of China Record Company. The bakelite record of those days once started a consuming upsurge in Shanghai several years ago. “China Record Company Little Red House” is a shinning point in recalling world. 8 Classical Sport Take a broad view in the dim light of night, and the most shinning parts are neon lights of Orden Bowling Center and International Tennis Center. It has become a great honor for Shanghai white-collars to play in Orden Bowling Center for a time; the reputation of tennis court here has run a long course with a long distant source, the outdoors big tennis courts are located one by one at newly-built International Tennis Center, the tennis courts, which are set off by red and green, have an eye-catching momentum. This kind of big sports court is absolutely a luxurious enjoyment on being built in Hengshan Road that an inch of land equals to an inch of gold. In the swimming pool near the tennis court, so many people gather together who speak Shanghai dialect, Mandarin, Cantonese, Japanese and English, which can make the accidental interlopers being confused instantaneously at which country he stands.

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  • Shanghai Insect Museum

    “The Popularization and Education of Sciences Base for Entomology” of Shanghai Insect Museum, Chinese Academy of Sciences is attached to Shanghai Institutes for Biological Sciences, Chinese Academy of Sciences.This base depends on the former Insect Specimen Museum of Shanghai Insect Institute, and sets up regular exhibition hall for popularization and education of sciences. There are also leaders of the Institute level to be in charge and some personnel, specialized in entomology, to carry out the base’s daily work. Shanghai Insect Museum of Chinese Academy of Sciences is the former Insect Department of Museum Heude set up by French Priest P.M.Heude, which was taken over by Chinese Academy of Sciences with the liberation of China in 1949. After about 50 years’ development, it has become a large specialized museum of insect collections. The museum is the only specialized museum of insect collections in East China and even the whole southern part of China with extremely rich resources of popularization and education of sciences of entomology. The museum has a long history of collection, and its specimens are from all through the country, and rich in class groups. The quantity of its collections reaches to about 1 million, which enjoys a prestigious fame both inside and outside China. There are a lot of specimens of valuable and rare insects that are on the verge of extinction and are also a lot of domestic and foreign specimens of injurious insects found in the danger quarantine. In 1998, for the purpose of supporting popularization and education of sciences and accelerating construction of popularization and education of sciences base, leaders of the Institute spared an official area of 100 square meters in the research building and invested special funds. Under the joint efforts of all the personnel of the Insect Specimens Museum, an exhibition hall was set up, which can demonstrate the lives of insects, the variety of insects, the relations between insects and human beings, insects and arts and the appreciation of insects as well. The rich insect specimen exhibits and their vivid picture explanations add much distinguishing feature to the exhibition hall. After the insect exhibition hall was open to the society, it had aroused rather a profound reverberation and gained great attention of the upper leaders. The children of the kindergartens, the students of middle and primary schools, the people fond of biology and even the individual and group tourists from the other provinces and countries visit the base and learn about insects one after another. Many a press and media from Shanghai, Beijing, Jiangsu, etc. have come to make special reports on this. The insect museum is a good channel for people to understand the mass nature. And it’s also an important base for insect specimen collections, insect taxonomy research, life sciences research, protection of variety of insects, resources development and utilization and popularization of the knowledge of entomology. As a group of the richest species in its variety, insect has a close relation with man’s daily life and business activities. Under the circumstances of increasing emphasis is put on the human being, environment and resources, its significance of popularization is more outstanding. Shanghai Insect Museum, Chinese Academy of Sciences (the former Insect Specimen Museum of Shanghai Insect Institute) has a better basis, more strong advantage and characteristics in popularization and education of sciences. For many years, the museum has done a large amount of works in popularization of insect knowledge. Since 1991, especially in every year’s Festival of Science and Technology, it has hosted thousands of middle and primary students. At the time of popularizing insect knowledge, it helps the students to establish the belief of loving sciences from childhood. It possesses a definite social influence. From the setting up of “the exhibition hall of popularization of entomology”, it has been basically open to the society and free of charge. There are always specialized interpreters to give earnest explanations and guidance on popularization of insect sciences. It has become the only exhibition site specialized only in insects in Shanghai. The rich insect specimen exhibits and their vivid picture explanations add much distinguishing feature to the exhibition hall. After the insect exhibition hall was open to the society, it had aroused rather a profound reverberation and gained great attention of the upper leaders. The children of the kindergartens, the students of middle and primary schools, the people fond of biology and even the individual and group tourists from the other provinces and countries visit the base and learn about insects one after another. Many a press and media from Shanghai, Beijing, Jiangsu, etc. have come to make special reports on this. The insect museum is a good channel for people to understand the mass nature. And it’s also an important base for insect specimen collections, insect taxonomy research, life sciences research, protection of variety of insects, resources development and utilization and popularization of the knowledge of entomology. As a group of the richest species in its variety, insect has a close relation with man’s daily life and business activities. Under the circumstances of increasing emphasis is put on the human being, environment and resources, its significance of popularization is more outstanding. Shanghai Insect Museum, Chinese Academy of Sciences (the former Insect Specimen Museum of Shanghai Insect Institute) has a better basis, more strong advantage and characteristics in popularization and education of sciences. For many years, the museum has done a large amount of works in popularization of insect knowledge. Since 1991, especially in every year’s Festival of Science and Technology, it has hosted thousands of middle and primary students. At the time of popularizing insect knowledge, it helps the students to establish the belief of loving sciences from childhood. It possesses a definite social influence. From the setting up of “the exhibition hall of popularization of entomology”, it has been basically open to the society and free of charge. There are always specialized interpreters to give earnest explanations and guidance on popularization of insect sciences. It has become the only exhibition site specialized only in insects in Shanghai. When we were participating in the past years’ “Shanghai Festival of Science and Technology”, the first and second “National Week of Science and Technology” and the series of activities jointly held with Shanghai base for popularization of science, we actively made good preparations, implemented all the contents of popularization of sciences, fully utilized our scientific and technological advantages and reflected the characteristics of popularization of sciences of entomology. We also painstakingly designed and made pamphlets and floating boards to promote the popularization of sciences of entomology. We transmitted what we are researching in entomology into something that could be easily understood, and provided them with vivid explanations including beautiful pictures and lively words. The people can go near the nature, enjoy the nature and know about insects in a relaxed and happy atmosphere, and eventually learn the knowledge of insects.

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  • Xujiahui Commercial Circle

    Xujiahui gained its name from the fact that Xu Guangqi in Ming Dynasty had been living here for generations. Xu Guangqi is a famous nonesuch man for his initiative in absorbing different cultures and civilizations. He tried to melt the western culture with the Chinese culture together to learn from the strong points and to offset the weakness. Xu Guangqi incorporated things of diverse nature, and had the magnanimity of receiving all rivers. He demonstrated some kind of spirits of Shanghai. Xujiahui gained its name from the fact that Xu Guangqi in Ming Dynasty had been living here for generations. Xu Guangqi is a famous nonesuch man for his initiative in absorbing different cultures and civilizations. He tried to melt the western culture with the Chinese culture together to learn from the strong points and to offset the weakness. Xu Guangqi incorporated things of diverse nature, and had the magnanimity of receiving all rivers. He demonstrated some kind of spirits of Shanghai. Among the four illustriously famous underground business circles in Shanghai, which are the New Station, the People’s Plaza, Shanxi South Road, and Xujiahui, Xujiahui Business Town is the largest. It is about 7,000-8,000 square meters with more than 200 shops. Among the four illustriously famous underground business circles in Shanghai, which are the New Station, the People’s Plaza, Shanxi South Road, and Xujiahui, Xujiahui Business Town is the largest. It is about 7,000-8,000 square meters with more than 200 shops. Xujiahui doesn’t only have the advantage of its large area, but the more important is that there are a large number of permanent residents in Xujiahui, who have the loyalties to particular trademarks and the accustomed dependence on their consumptions. Therefore, “the consumer’s value quantity” is higher. Looseness, comfortableness and harmoniousness are the symbolized characteristics of a modern business center. Nowadays, Xujiahui is prestigious not only for its business function but also its distinctive sharing space and its public cultural function, which allows people to fully enjoy the pleasure of modern life.

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  • Shanghai Stadium

    Shanghai Stadium is one of the largest gymnasiums in China, which was constructed and came into use in 1975. The main building is round in shape with a height of 33 meters; the rooftop frame spans a diameter of 110 meters. It can hold an audience of 18,000. In 1999, it was rebuilt. A large two-storey stage of 1,250 square meters with advanced facilities was added. Now it has become the first theatre-styled gymnasium in China. It can accept all kinds of entertainment performances, large-scale sports games, meetings, large-scale exhibitions and so on. The audience capacity can still be maintained about 12,000. Shanghai Stadium has many attachments such as the swimming hall, the badminton hall, the table tennis hall, the volleyball hall, the outdoor tennis court, the outdoor three-person basketball court and the gymnastic square, etc. It can conform to all the gymnastic requirements of the people. Embraced by abundant trees, the stadium stands compatibly with the grand 80,000-Person Stadium, which forms a new tourist attraction of the municipal tourism in Shanghai. The geographical location of the gymnasium is of great superiority, with a convenient traffic. The subway, the light rail and many a bus line and tourist trunk line can reach to all the boroughs, counties, sight spots and the neighboring provinces and cities as well. “Home For Athletes” is a foreign-related hotel under the management of the gymnasium. The hotel is neat and comfortable in condition and considerate and excellent in service with reasonable price. Besides, it is an ideal choice of the tourists both domestic and oversea. The hotel has both large and small conference rooms with all complete facilities, and can accept all kinds of business activities of the medium-sized and small enterprises. The stadium’s another attachment-Tianlin Sports Club has top-ranking facilities with complete functions, and its decoration is elegant. It is an extremely fine site for the vast citizens to do physical exercises, to rest and to have recreations. In the new time, Shanghai Stadium is taking “elegant condition, excellent employee and high quality service” as its standard to wholeheartedly serve all circles of the society. It has been endeavoring to develop into a new-style gymnasium with a comprehensive function.

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