The unique festival and celebration with fully historical characteristics in Shanghai At the Mid-Autumn Festival, the citizens of Shanghai could have the opportunity to be “the aristocrat of the Tang Dynasty” for one day. In “the Pleasure Pageant and Aroma of Tang Dynasty Carnival of Mid-Autumn” in Guilin Park (or the Osmanthus Park), peoples can put on any Chinese historical costume such as the dresses of the Tang Dynasty at their own wills, play the lost classical games, step on the T-stage which shows Chinese classic costume and obtain a classic portable souvenir of the Mid-Autumn Festival. This unique special Mid-Autumn Festival celebration will become another new fashion for the citizens of Shanghai to spend their holiday in the golden autumn. Guilin Park is a famous park in the south of the lower reaches of the Yangtze River, which is classical, elegant and exquisite in style. In the golden autumn, the osmanthus are blossoming and there is flying fragrance in the park. “The Pleasure Pageant and Aroma of Tang Dynasty Carnival of Mid-Autumn” is a traditional feast relied on the centuries-old culture of osmanthus and based on the custom and scene of the Mid-Autumn Festival of the Chinese Nation. One can enjoy the osmanthus flowers, moon cakes, and osmanthus wine to spend the Mid-Autumn Festival happily. The celebration elaborately packages the noble, elegant and profound culture of the flourishing Tang Dynasty. The Mid-autumn get-togethers such as “The Large Show of The Dresses of The Tang Dynasty on The Stage” “The Fireworks and Lanterns Garden Party” “The Starlight Path of Guests in Splendid Clothes” and so on will be organically combined, and become a characteristic tourism product, which will surely attract the celebrities of all circles both home and abroad, the citizens of Shanghai and the tourist groups from China and the other countries as well to participate. In shanghai, which is usually called “Oriental Paris”, the annual splendid pageant of the dresses of the Tang Dynasty had successively invited or attracted some top-ranking specialized fashionable dress show teams such as Shanghai Fashionable Dress Company and Donghua University to participate and perform. After three years’ successful operation, “the Pleasure Pageant and Aroma of Tang Dynasty Carnival of Mid-Autumn”, which is the only large-scale get-together of show of the dresses of the Tang Dynasty on lawn, has become one of the series of activities of Shanghai Tourist Festival 2004. Jointly sponsored by Shanghai Tourism Management Committee and the People’s Government of Xuhui District, “the Pleasure Pageant and Aroma of Tang Dynasty Carnival of Mid-Autumn” will adhere to the principle of “carrying forward the traditional elegant culture of the Chinese Nation”, and preserve its characteristic of “wonderful pleasance, marvelous consumption and exquisite activity”. It will be held on September 28, 2004. In the garden party, the performing “peddleries” in the traditional dresses of the Tang Dynasty will form a historical atmosphere of “the Zhenguan bazaar”. The guests could put on any Chinese traditional historical costume and enter the park to be the leading actors in the specifically designed scene. And at the same time, the guests can sign up and compete for “Star of Tang Dress”, step on the historical T-stage of “The Starlight Path of Guests in Splendid Clothes” to show as much as you like and have the opportunity to win the honor of “Mr. Tang Dress” or “Ms. Tang Dress”. In Datang games plaza, there are various traditional historic games, which the urbanites have never played. The games have been elaborately exhumed and completely packaged, and taken on a particular charm. They could be called a Tang-styled “Carnival”, which include “Li Bai Grabs The Moon” “Ball on 15 Pillars” “Emperor Xuanzong Strikes The Drum” “Wu Gang Breaks The Osmanthus” “Hou Yi Shoots The Sun” “Official Title Promoting Picture” “Silver Snake Picture Assembling” “Jolting Sedan-chair under The Moon” and so on. The costumes and properties are hard to see, and the scene is impassioned and grand. The guests can full enjoy the games. Perhaps, they could even obtain some awards through playing games. The guests can take photos when playing games and leave a life-lasting memory. The enthusiast of Chinese historical poetry can even sign up to participate in “The Large-scale Poetry Gathering of Orange Osmanthus and Autumn Charm”, and compete with the famous poets of classical poetry of Shanghai. The activities include “Look Far Away to Pour Out One’s Heart”--composing poems according to scenes, “Game of Beating Drum and Passing Spray of Blossom”--knowledge contest of Tang’s poems, “Ingenious Writing with Couplets”--calligraphy and couplet, and “Be Excellent in Both Sounds and Rhymes”--playing the musical instruments and composing poems impromptu. For the purpose of intensifying the tourists’ illusive feelings of being in the Tang flourishing age, all the consumptions in the park will have to use the true “Tongbao Coin of Emperor Kaiyuan (Li Longji)” that we especially collected. After having enjoyed all the above-mentioned items, the guest will also obtained a portion of souvenirs including portable The Anthology Of Orange Osmanthus, folk-custom bamboo basket, specially-made moon cake, specially-made osmanthus tea, specially-made osmanthus wine and paper artistic lantern and so on, which are all of high value of collection.
Name Stars Address Tel. Rooms E-mail Huating hotel 5 No.1200, Caoxi North Road 64391000 770 firstname.lastname@example.org Shanghai Regal East Asia Hotel International 5 No. 516, Hengshan Road 64155588 290 email@example.com Jianguo Hotel Shanghai 4 No.439, Caoxi North Road 64399299 453 firstname.lastname@example.org Shanghai Regal East Asia Hotel International 4 No. 666－800, Tianyaoqiao Road 64266888 350 email@example.com Shanghai Hengshan Hotel 3 No. 534, Hengshan Road 64377050 232 firstname.lastname@example.org Shanghai South Huating Guest House 3 No.2525, Zhongshan West Road 64391818 170 Shanghai Olympic Hotel 3 No.1800, Zhongshan South 2nd Road 64391391 199 email@example.com Pine City Hotel 3 No.777, Zhaojiabang Road 64433888 226 firstname.lastname@example.org Tianping Hotel 3 No. 185, Tianping Road 54514567 181 Sports Hotel 3 No.15, Nandan Road 64382222 185 www.sporthotel.com.cn West Asia Hotel 3 No. 20, Tianyaoqiao Road 64872000 110 email@example.com Shanghai Everbright Convention and Exhibition Center No.66, Caobao Road 64842500 700 firstname.lastname@example.org
Name Address Tel. E-mail Shanghai CYTS No.2, Hengshan Road 64330000 Shanghai Yangzi International Travel Service No.485, Qinzhou North Road 64956502 Shanghai Olym International Travel Service Storey 17, Dongya Mansion, No.1500, Zhongshan 2nd Road 64394653 email@example.com Shanghai Fojiao chaoshan International Travel Service No.2853, Longhua Road 64577301 Shanghai One Day Travel Service Storey 17, Huading Mansion, No.1500, Zhongshan West Road 64811329 Shanghai Zhongqing Travel Service 2D, No.219, Wending Road 64680528 firstname.lastname@example.org Huachen Travel Service No.71, Caobao Road 34141616 email@example.com Yaji Travel Service 2B, Qihua Mansion, No.1375, Huaihai Mid. Road 62748488 firstname.lastname@example.org Shanghai Dongmei Aviation vacation Travel Service No.376, Zhaojiabang Road 64667259 email@example.com Shanghai Changjing Trip CO., LTD. Room 305, No.13, Lane 125, Caoxi Road 54254173 firstname.lastname@example.org
Temple Fair Origin: Deep historical and cultural origin Longhua is a famous ancient town in Shanghai, with nature’s treasures of good products from the earth, and it is a place tends to produce outstanding people. Longhua is the site of Longhua Ancient Temple, which is one of the largest Buddhism jungles in Shanghai. On March 3 of every year, in the season of the peach blossom in full bloom here, the traditional Longhua Temple Fair is held ceremoniously. Longhua Ancient Temple is Laughing Buddha’s rite all through the ages. According to legend, after 5,670 million years in human world, Laughing Buddha was born under the Longhua tree from Tushita Heaven, spreading and carrying forward Buddhism, praying for all living beings, and it is called “Longhua Temple Fair”. Han Buddhism in China takes cognizance of “Monk in Cloth Bag” is the incarnation of Laughing Buddha. It was said the “Monk in Cloth Bag” died in lunar calendar March 3, therefore people hold Temple Fair in lunar calendar March 3 in Longhua Ancient Temple to memorize Laughing Buddha. This traditional activity has been held annually since Ming and Qing Dynasty for 400 years stretching long and unbroken, merchants converge every year, and it is also an unprecedently grand occasion, and nowadays it becomes the largest scale traditional temple fair in Shanghai. The thriving Longhua Temple Fair is also famous for another legend, it was said that on March 15 of every year, people swarm here to see the appearance of god dragon, and pray for fortune. Therefore, it has formed a traditional grand activity. The golden dragon presents an auspicious aspect, which is the unique historical and cultural inside information in Longhua Temple Fair. On every spring, people come here to view, fly and draw the dragon, repose their beautiful wishes to the dragon, and this makes the Longhua Temple Fair become a traditional brand in Shanghai-style urban tourist activities. The Longhua Tourist Site, which is built and improved continuously in recent years, the Longhua Ancient Temple, the Ancient Tower, and the Longhua Revolutionary Martyrs’ Cemetery enhance each other’s beauty, and set off each other’s merits, which forms a modern tourist site in Shanghai with rich folk-custom cultural characteristic, Buddhism cultural characteristic and revolutionary tradition cultural characteristic. Theme Landscape：Huge Dragon Flies Down Bathing With Propitious Clouds There is a newly built huge theme landscape, which everyone wants to “stand here and take a photo to be a souvenir” in 2004 Longhua Temple Fair. That is “Huge Dragon Flies Down Bathing with Propitious Clouds”, and it is located in Ta Yuan Plaza in Longhua Tourist City. A huge dragon seems to fly down from the sky, and spirals around the Ancient Tower that has 1,758 years’ history. The overall body of the dragon is interspersed with flowers and grass, which symbolize various lucky contents, such as rich and honor (peony), safety (olive branch), happiness (lotus), kind-heartedness (sun flower), rising to power and position (bamboo), prosperousness (grapevine), handsome (holly), great virtue (heliotrope), and beauty (rose), etc.. The head of the dragon is about 9-meter high, and its whole body has 9 colors of gold, silver, cyan, orange, blue, purple, red, green and yellow. Centering around Longhua Ancient Tower, the huge dragon spirals along wall edge of the tower irregularly and up & down, the dragon tail stealthily sneaks into the entrance of the tower, and naturally combines with the tower, the body of the dragon is shinning in the evening, together with “Eastern Glazed Pagoda ”, it forms a magnificent grand theme landscape, and the moral is that “the dragon is shinning together with ancient tower, glory and prosperousness are created together”. The huge dragon mouth is also installed with special device, when the colorful paper guns are launched at the opening ceremony of “lucky nine dragons fly together with thousands of wishes” activity, the fireworks, which are spurted from huge dragon’s mouth, form seven colorful propitious clouds in the legend, bath the human world, and create the auspiciously, joyous and magnificent festival atmosphere. Ta Yuan Plaza in Longhua Tour Town, which is the place of holding the opening ceremony of 2004 Longhua Temple Fair, is named “lucky huge dragon grand occasion plaza”. Although the “hardwares” are traditional “antiques”, and the charm given out from them absolutely can be called Shanghai Style premium quality. Theme Activity: “lucky nine dragons fly together with thousands of wishes” activity At the grand opening ceremony of 2004 Shanghai Longhua Temple Fair, 1,758 Chinese and foreign visitors, and Shanghai citizens got together under the Longhua Tower, which is an ancient tower with more than 1,000 years’ history, and 9 activity areas of main scenic spots in Longhua Tourist Site. After having written down their wishes, they set free 1,758 colorful little balloons to the sky, which were attached to 9 lucky colorful dragons, the balloons not only symbolized the long history of Longhua Ancient Tower of 1,758 years and its luck and happiness, but also reposed and loaded people’s good wishes to homeland, to Shanghai and to establish together the well-off society. In the magnificent view of 9 dragons flying up to the sky, they looked forward to bright future together. The activity has begun to attract the close attention of more and more international travel services, which is considered as a product in spring tour of Shanghai that moves forward the international market. Meanwhile, more and more foreigners who live in Shanghai come here and participate in the activity, and this makes the activity become the international traditional wish-flying activity, which has most folk-custom cultural characteristics. Unique Brand: “Longhua Temple Street” Shanghai Style Commerce The “Temple Street” means the business market surrounding famous temples formed naturally for years, and it contains and stores profound traditional culture. Using the concept of “Temple Street”, we have carried on the unique packaging to this year’s business market in Longhua Temple Fair. Commodities that are displayed and sold at “Longhua Temple Street” are invested, supervised and managed according to three factors, which are special sales of fashionable personal brand, native special products, and popularized daily commodities. The tour commemorative handicrafts market is named as “jade belt river shop”; the market that sells the products of tourist scenic spots of old town is named as “flavor flower bridge shop”; and the daily commodities market is named as “spring coming peach blossom shop”. It shows the cultural inside information and specific character of Longhua Temple Fair. The novel overall arrangement of the fair with bookish name and bright color makes people see a kind of brand-new temple fair mode, which is very harmonious with metropolis succinct and lucid and lively style and fashionable and modish Shanghai style of Shanghai people.
1 International Architectures The style of apartment and villa is colorful, there are Spanish style, Britain style, countryside villa style, pseudo-classic style etc., and it can be called as international architectures exhibition. Moreover, the most well-known ones among them are Hengshan Hotel (Picardie Apartments), West Lake Apartment (Washington Apartments), etc.. The International Community Church, which was built in 1925, is bright and harmonious, full of heavy cultural color of Britain church atmosphere and religion. 2 Green of Phoenix Tree The green landscape of both sides of Hengshan Road has a unique fascination, more than 500 phoenix trees, which are growing luxuriantly, are one of road green landscapes that is kept as the most ancient and perfect of Shanghai. It naturally combines with many international style architectures, and this makes Hengshan Road full of European style. 3 Status Quo of Recreational Business Hengshan Road today has more than 200 commercial networks in recreational catering, entertainment health, etc., and the business area is about 200,000 sq.m. Among them, there are many famous enterprises such as the International Tennis Center, China Youth Travel Service and TGI Friday’s from USA, Alden Entertainment Center from HK, SASHA’S Restaurant & Bar from England, Pasta Fresca Da Salvatore from Italy, Tang Yun Tea House, etc., and they attract different-level consumers from various countries and regions. Moreover, being combined with Xujiahui commercial circles, it forms a pattern of recreational business that is dislocated and complementary, and it comes into being a famous characteristic street in Shanghai. 4 Cultural Recreation There are many famous record companies, publishing houses and news units along the street, and it is very convenient to buy records, books and artistic works. Being matched with the European style of Hengshan Road, the art galleries here mainly sell canvas. Beside the road, lines of imitations of western famous paintings were being hung there, from Renoir to Monet, Seurat, Van Gogh, they can both cheer the hearts, be pleasing to eyes and achieve artistic enlightenments. But in the small but very exquisite bookstores, if you choose books with concentrated attention, no matter new or old, you will get seldom unexpected discoveries. Of course, the sculptural artistic corridor, paintings bar corridor and ceramics bar are much more popular, it is also a pleasure to initiate an idea to make an artistic glass vase and take it home while drinking strong coffee. 5 Famous Bars Gather Various kinds of “bars” gather in Hengshan Road, which forms a Shanghai Style bar cluster. The book bar is warm and silent, you can just order a bottle of tea, and then you can read all books in the bar, if you meet any book that you like very much, you can also buy it; the coffee bar often has an alien name: Malaysian Coffee, France Famous Wine, there is everything that should be there. The indoor decoration is full of modern European style, ship style, royal color, countryside style, adding the finishing touch by some simple props, being matched with jazz drum, rock music, serenade, everyone enjoys himself here. In addition, the bar names like Hong Fan Indian Pub, Old Times even make people show special favor and difficult to forget. 6 Cater and Feast All the scales of restaurants in Hengshan Road are not big, but they seem to lead you to come into the catering street from all parts of the world. The dinning chain “TGI Friday’s” from USA, the first “Vietnam Saigon Restaurant ” in China, large theme music restaurant “Hong Fan Indian Pub”, Japanese food “Sumo Sushi”, Germany style Western-style food “Landhaus”, Thailand taste and style “Simply Thai”, Italy famous Western-style food “Pasta Fresca Da Salvatore” and many restaurants with elegant environment such as “Fragrant Camphor Garden”, “Xi’s Garden”, “Golden Fin Restaurant”, and “Full House”, etc.. All restaurants have pure special flavors, and we believe that gastronomists, who determine to travel all round the world, can save much travel expense. 7 World of Reminiscence People who are fond of passing through time and space can go to the Old Times to have a look at western-style furniture, tableware, telephone, old-fashioned record player of 1930s, and serve as an old Color in 1930s. There still maintains a beautiful red house at the corner of green land in Xujiahui. Shell-like white eave, variously shaped windows and beautiful dome seen from the opened window, all these make people be surprised at its beauty. But what attracts people the most is its history, once here was the initial place of EMI Record Company, and also it used to be the hotbed of China Record Company. The bakelite record of those days once started a consuming upsurge in Shanghai several years ago. “China Record Company Little Red House” is a shinning point in recalling world. 8 Classical Sport Take a broad view in the dim light of night, and the most shinning parts are neon lights of Orden Bowling Center and International Tennis Center. It has become a great honor for Shanghai white-collars to play in Orden Bowling Center for a time; the reputation of tennis court here has run a long course with a long distant source, the outdoors big tennis courts are located one by one at newly-built International Tennis Center, the tennis courts, which are set off by red and green, have an eye-catching momentum. This kind of big sports court is absolutely a luxurious enjoyment on being built in Hengshan Road that an inch of land equals to an inch of gold. In the swimming pool near the tennis court, so many people gather together who speak Shanghai dialect, Mandarin, Cantonese, Japanese and English, which can make the accidental interlopers being confused instantaneously at which country he stands.