WORK IN XUHUI
Hengshan Fang started tenants attraction after its renovation was completed. Up to date, about 7,159.1 square meters has been leased out, which means the facility has been completely occupied. About 75.6% of the businesses have started operation. The promotion of this project to tenants has achieved milestone success. Hengshan Fang is made up of 11 garden villas and two new lane apartment buildings, with about 7,300 square meters of construction area. The project is positioned to be art and creation office, boutique commerce, exquisite life and delicate gourmet. By integrating culture and boutique commerce, the project has attracted exotic restaurants, famous art galleries and creation offices in addition to internationally high-end designers branded retailing stores. To name a few, there is “ARARIO”, the famous art gallery in Asia, “MAO SPACE”, a famous Chinese art gallery, “MEISSEN”, top-class European china brand, “Exception de Mixmind” and “Urlazh”, top-class Chinese designers brand, “Fang Suo Commune”, the most beautiful bookstore in China and “OASIS”, the fashionable and creative service office, etc. There are restaurants serving Spanish and Italian gourmet, “Aida” the first one-century old Austrian coffee brand that has come to China, “Toyako” Kaiseki Japanese restaurant with Hakkaido flavor. Starbucks has opened the milestone 500th store in the East China region here. These brands will interact with and supplement the main business of the shopping circle, presenting more “slow life” elements and making Hengshan Fang an elegant and elaborate backyard of Xujiahui.
The construction of Xujiahui Commercial Center started since the beginning of 1992. According to the functional demand of the municipal and district governments, it has been developed into a secondary center of Shanghai from a district level center through the construction of 10 years, and become the epitome of tri-cycle “change in three years” of Xuhui area, even Shanghai city. It became one of the commercial centers of Shanghai with best developing state, while its status as business center and public activity center appears clearly day by day too. After the construction of 10 years, Xujiahui Commercial Center has shown the remarkable characteristic of extensive modernized commercial facilities and cityscape. There are over 40 projects being completed and open in succession, which made the commercial area of Xujiahui expand by 40 times than 1991, and also the newly-built commercial buildings have been equipped with first-class facilities, advanced management and novel marketing ideas. The operation policy is focused on pluralism and multi-level, with market orientation of medium-to-high grade, and characteristics of “staggered competition” and comprehensive consumption including food, apparels, articles for use and amusement. Among them , there is Shanghai Grand Gateway which is a 7-floors shopping center, holding an area of 130,000 ㎡, and whose idea is advocating "one station" service providing shopping, recreation, amusement, food and beverage; there is Oriental Shopping Center, whose idea is " gift in the east" and becoming a window of international exclusive products; there is Pacific Shopping center advocating the new trend of the popular style; There is Shanghai No.6 Department Store gathering domestic famous-brand goods, who win the Award of "Demonstration of No Fake Products in Ten Thousand Shops of One Hundred Cities Around the Country"; there is Hui Jin Department Store whose annual amplitude of sale comes out top of general department stores in Shanghai; there is Hui Lian Department Store building a atmosphere of “shopping paradise for the salariat”, and there is Shanghai Silk Store, whose “Qifang” silk products are popular among state guests, and who got an epigraph of " real silk magnate" from Xu Kuangdi, the former mayor of Shanghai. There are also Famous Brand Street of Xujiahui on Huashan Road, and masses’ food and beverage street on Tianyaoqiao Road. Because of a big change in the appearance of Xujiahui, the stream of people is increasing sharply, and brings prosperity to the market too. At the end of 1997, the annual sales amount of this area jumped from 400 million yuan in 1991 to 5 billion yuan. Since 1998, Xujiahui, relying mainly on retail business of the general merchandise, has developed rapidly into a centre of computer businesses of the west Shanghai, with more than one hundred IT enterprises and information products monopolized shops such as Buynow Information Center, Pacific Computer Center, Hongtu Sanbao Computer Grand Market, Yinghe Computer Supermarket, Pacific Digital Center, and Jiaoda Withub Computer Store on West Guangyuan Road and Technology Street etc. The annual gross sales amount is over 1 billion yuan. Xujiahui has attracted more than 300 famous domestic and international enterprises to settle down in this area with beautiful environment, convenient traffic and good services. Only in Metro Mansion, there are 39 domestic and international famous enterprises such as American companies Microsoft, AIA, Exxon Mobil, Ingersoll-Rand from Switzerland, Olympus from Japan, etc.. It has became one of the most centralized areas of financial institutions of Shanghai, with more than 40 financial enterprises such as various banks, securities, insurances etc.. More than 100 commercial buildings accommodate more than 120 organizations in finance, consulting, legal services, accounting affairs and marketing subsection of enterprise groups. Meanwhile, sectors like culture, recreation and entertainment flourished, with more and more public cultural facilities being newly built continuously. Besides the District Library encircling the square of Xujiahui, Science and Technology Center, Shanghai Social Science Hall, Xujiahui Book Pavilion, Guang Qi Park, Metro City recreation center, Shanghai Grand Gateway and the newly-built Xujiahui Park, there are Shanghai Library in the north, Ever Bright Convention and Exhibition Center in the west, Sports City of Shanghai in the south and Long Hua Tourism City southwards, with which, plus Xujiahui Commercial Center, a new style of “three points on one line” of cosmopolitan tourism in the district is formed. In recent years, in line with the construction of Xujiahui shopping center, subway and reconstruction of old district, a lot of advanced residential buildings were built up. By August of 2002, there had been 115 high-grade residential buildings of 8~34 floors with total construction area of 1,466,000 ㎡. There are 67 projects under construction, such as Zun Yuan, Yadu International Garden, Huicui Garden, Eastern Manhattan etc., with total construction area of 1,143,600㎡. With all of these, the appearance of Xujiahui has been changed from a slum-dweller zoom of “downtown”, into a blooming, splendor and novel urban area of international metropolis. Nowadays, Xujiahui has already become one of the four major districts with cityscape in Shanghai. In order to implement and exploit functions of Xujiahui as a secondary center of Shanghai, the district government, combining with the municipal departments concerned, have held International Seminar of Xujiahui Shopping Center, Experts Consulting Meeting of Functional Development of Xujiahui Shopping Center and Compact District of Scientific and Technological Development Strategy Seminar of Xujiahui in succession in October of 1993, February of 1997 and September of 2000. In November of 2002, the district government, together with Shanghai Foreign Economic and Trade Commission, held the International Seminar on WTO and Development of Xujiahui, which focused on opening to the outside world in wider range, with more domains and at deeper level, while keeping new pattern of sustainable development, with the subject of "secondary center of city and commercial affair development". On the meeting, they have confirmed the new round development objectives of Xujiahui, which is to make Xujiahui one of world-class secondary center of city. In 2002, Xujiahui Commercial Center got considerable development. Under the lead of the District Commerce Commission, they launched successively the festival celebration theme activities such as "Chinese knot - heart with Xujiahui" etc. based on Xujiahui Square during the golden weeks of the three holidays –Spring Festival, May Day and National Day, impenetrated with themes of improving "commercial culture, brand show and marketing". Those activities further attracted the crowds of people so that the volume of passengers in Xujiahui Commercial Center breached 1 million per day during the festivals or holidays, promoting the development of leisure economy effectively. The sales amount of six major department stores in three golden weeks increased by 10.26% , 8.32% and 8.64% respectively compared with that of last year. The adjustment of state and structure in the commerce of Xujiahui has stressed on the culture, recreation and amusement functions, developing towards the dimensionalization, brandalization, fashionalization and specialization even more. The Oriental Shopping Center introduces more than 50 foreign famous brands; The Scholar Book Store opens a store with area of 6500 ㎡ in Metro City; The first digital cinema, and Yongle cinema, appears in Shanghai Grand Gateway. The annual gross sale amount of all stores in Xujiahui Commercial Center, including Shanghai Grand Gateway, Oriental Shopping Center, Pacific Shopping Center, Shanghai No.6 Department Store, Hui Jin Department Store, Hui Lian Department Store and IT centers such as Buynow Information Center and Pacific Computer Center, is up to 5.769 billion yuan.
Xuhui District is located in the southwest of Shanghai City, abutting upon the Huangpu River, facing Pudong New Area across the river on the east and Hongqiao Economy & Technology Development Zone on the west, leaning toward Minhang Economy & Technology Development Zone on the south and Huaihai Middle Road Business Street on the north, being close to Luwan, Changning, Minhang, Jing’an districts, etc., being a main entry-exit route of Songjiang, Jinshan, Qingpu, Fengxian counties etc. and an important land passageway to the provinces of Jiangsu, Zhejiang, Jiangxi, Fujian and Anhui, etc.. In modern times, under the influence and drive of rapid development of capitalist market economy, modern national industry in Chinese territory area of Xuhui District, which was led by Longhua Gunpowder Plant opened by Shanghai Jiangnan Manufacturing Main Office in 1870s, achieved slow development. After the World War I, the domestic national industry achieved a rather rapid development, most of them were small-sized enterprises of textile and food, except several rather large-scale enterprises such as Shanghai Cement Ltd., Co., Taishan Brick and Tile Factory, etc.. Under the twofold oppression of imperialism and bureaucratic bourgeois, the national industry & commerce had to survive and develop from the adversity. Some enterprises scraped a living and took great pains to keep above water such as the Food Factories of Meilin, Taikang and Guanshenyuan, etc.; relying on all employees of the factory, the patriotic industrial and commercial businessmen of Great China Rubber Factory and Wuzhou Guben Soap & Pharmaceutical Factory persisted in struggling, and frustrated the threat and temptation of foreign businessmen’s vain attempt to monopolize the Chinese market. During this period, the real estate industry in Xuhui District rose again. The French business Jianye Real Estate Co. bought lands and built nearly one hundred buildings along the West Jianguo Road and Yueyang Road, thereafter they built almost three hundred buildings in Jianyeli East, West and Middle Lanes. In the 26th year of Republic of China, August 13 Songhu Encounter broke out, the whole Chinese territory area were occupied by the enemy, the Leased Territory became the “sanctuary” of merchant princes and despotic gentries from everywhere. A passel of enterprises and institutions, such as China Watch Manufacturing Factory, Jingfu Garment and Sock Weaving Mill and Sino-Belgian Radium Institute, moved into Xuhui District one after another. Some advanced flats, which were the Huaihai Building, Shanghai New Village, Maoling Villa, and Yuyuan etc., were built with new block of lanes, industries of food and beverage, service, entertainment developed correspondingly, and the “isolated island ” of wartime appeared a lopsided prosper vision. While the Chinese territory area was left in a state of despair and devastation, and all business was declined. In the 34th year of Republic of China, Japan surrendered. The Nationalist Government took over the puppet regime of Wang Jingwei, and established districts according to constablewick. Changshu District (the 7th District), Xujiahui District (the 8th District) and the relevant District Administration Offices were announced to be established within this district. Under the Kuomintang’s reactionary governance entitled in the name of “everything is subordinated to civil war”, educational funds were often largely reduced, progressive books and magazines were strictly prohibited, patriotic democratic personages were suppressed, industrial and commercial enterprises were forced to stop doing business or close down, numbers of wageworkers lost their jobs, prices skyrocketed, and the people of Xuhui District were immersed in abysm of tribulation again. May 24th of that year, the PLA liberated the whole district with the coordinated support of CPC underground organization. The two districts of Changshu and Xuhui covered an area of 13 sq. kms, with a population of 280,000 when they were liberated. There were about 500 middle and small factories, 3000 middle and small shops, 1800 individual handicraft workshops in the whole district; there were 8 colleges and universities, 127 middle schools and primary schools, 13 scientific research institutes (offices), 3 cinemas and theatres. After liberation of Shanghai, the newly-born people’s regime first focused on establishing revolutionary order, safeguarding social stability, confiscating bureaucratic capital, establishing state-owned economy, supporting private industry and commerce, recovering and developing production, and breaking down & stabilizing market price. Based on it, many movements were launched successively, such as the War to Resist US Aggression and Aid Korea, Suppression of Counter-Revolutionaries, Prohibition of Gambling, Drug and Prostitute, “Three Anti Campaign”, “Five Anti Campaign” etc., and democratic reforms were carried out in the enterprises and institutes. After the three-year effort, the social order of the whole district tended to stabilization, and the national economy was recovered and developed. Socialism transformation and the 1st Five-Year Plan of National Economy began to be carried out in 1953. July 1954, by means of general election, Changshu and Xuhui Districts respectively held the 1st meeting of the 1st People’s Congress. At the same time of enhancing socialistic regime construction, strongly developing production and ensuring supply, we took a series of measures to improve people’s life. During this period, we carried out the Zhaojia Creek Project of Filling the Creek & Constructing the Road, more than 2000 families and 8000 residents in “shanty town above the water” moved to better places. We successively built some workers’ new villages such as the Rihui Village I and Caoxi Village I, etc. The socialistic transformation movement reached the climax in the first moon of 1956. 1126 private factories and 2996 private shops implemented a mechanism of joint public-private operation, and 955 handicraftsmen respectively founded 91 handicrafts cooperatives (teams). On March of that year, Changshu and Xuhui Districts were consolidated into one district--Xuhui District. From 1956, we adjusted the structure of former industrial enterprises in Xuhui District, rebuilt and newly built a passel of new industrial enterprises needed urgently by nation in the field of instrument, electron, machine, aviation and space etc., and we started to build an electronics industry base in Caohejing area. Meanwhile, we launched generally the labor events with the main contents of increasing production & practicing economy and technology innovations. Therefore, the industry production capacity and product quality were increased notably in factories and enterprises of the whole district. The industrial output value in 1956 reached RMB 0.563 billion Yuan, which was 1.1 times as much as RMB 0.263 billion Yuan in 1952. From the second half year of 1957, the national economy was out of proportion, supply of the market was tensed up, and the masses lived a difficult life. In 1966, the nationwide “Great Cultural Revolution” broke out. In October 1976, “Great Cultural Revolution” ended. Since the Third Plenary Session of the Eleventh Central Committee of the Party, the whole district successfully achieved the transformation of focus of work, which kept the economic development as the central task, and then a satisfactory situation appeared again, which was stable in politics and society. The economy was reviving, and the masses’ standard of living improved continuously. In 1983, the financial revenue of the district first reached RMB 100 millions Yuan. In 1984, two towns of Longhua and Caohejing and the areas of Hongqiao, Tianlin etc. were added to the district from Shanghai County, which made the land area of the district increase several times. At the same year, Shanghai Municipal Government decided to build a microelectronics industrial zone. After several years’ development, with the approval of State Council, it was expanded to Shanghai Caohejing Hi-tech Park. The district government grasped the opportunity, and made a decision of speeding up the pace of third industry, which focused on real estate, commerce, tourist and finance. To the collective industry, we focused on the transformation to technology reform, adjustment of industry structure, and improvement of product quality and scale merit. In 1988, Shanghai Municipal Government decided to implement a financial administration system in the district level, which was to “appraise and decide revenue and expenditure base, assume responsibility for surpluses or deficits and turn over part of revenue to municipal government, share when the revenue increases with a five-year term”. Enclosing the reform measure, we carried out system for contracted responsibility in the grass roots of the whole district, and this mobilized the initiative of the enterprise and the staff to contribute to the production and management. After three years’ practice, the comprehensive economic strength of the district enhanced notably. Comparing with the revenue of 1980, the financial revenue of the district in 1990 increased 2.61 times, and reached RMB 0.334 billion Yuan; financial expenditure increased 4.9 times, and reached RMB 0.134 billion Yuan; total value of industrial output of the district reached RMB 0.455 billion Yuan, thereinto industrial enterprises affiliated with Collective Enterprise Administration Bureau yielded RMB 0.245 billion Yuan, and it was 4.47 times as much as RMB 44.95 million Yuan of street industrial production value in 1980; district commercial sales increased 2.4 times, and reached RMB 1.759 billion Yuan; commercial housing sales volume reached 47,600 sq. ms., sales income of RMB 73.24 million Yuan, earned foreign exchange of $ 2,170,000. This created a rather ample condition for adding investment of education, municipal administration and “shopping-basket project”. Meanwhile, with the help of implementation of city-level key construction projects, such as the Subway Line I, cloverleaf junction of north Caoxi Road, and viaduct loop line of West Zhongshan Road etc., we widened and built 53 roads, and refit roads of 120,000 sq. ms.. Under the guidance of building houses with joint investment among state, local and enterprise, we speeded up the pace of old town transformation and residence construction. During 14-year from 1977 to 1990, we had built 7 new residential areas, 47 new residential villages, 67 high-rise residences, and other new workshops, with the total construction area of 3,777,400 sq. ms., which was 2.46 times as much as 1,533,400 sq. ms. of total construction area in the 28 years after liberation. In addition, forty–odd shanty dwellers and simple houses were transformed. Families with residential difficulties, whose housing space were below 3 sq. ms. per capita, were settled well to be increased to 7.3 sq. ms.. per capita. Annual average level of consumption of the residences increased from RMB 623 Yuan in 1980 to RMB 2,128 Yuan in 1990 with the annual average increased 5.5%. Since 1991, the whole district speeded up the pace of reform and opening, regional economy achieved sustaining, rapid and healthy development, the appearance of city zone changed a lot, and every social enterprise achieved new development. In 1995, the gross domestic product of the district reached RMB 2.284 billion Yuan, which was 1.86 times as much as RMB 0.797 billion Yuan in 1992. Financial revenue is about RMB 1.067 billion Yuan, which was 2.19 times as much as RMB 0.334 billion Yuan in 1990. Total value of industrial output of the district reached RMB 3.369 billion Yuan, which was 6.4 times as much as RMB 0.455 billion Yuan in 1990. What has made the district appearance change a lot are the completion of the first phase project of Xujiahui Shopping Mall and the triphibious traffic such as subway, where the Xujiahui Plaza was the center. The area of network of commercial establishments extended 10 times, business sales of the district commerce increased from RMB 1.759 billion Yuan in 1990 to RMB 9.492 billion Yuan. The status of industry and commerce, which were affiliated with Xuhui District, in Shanghai City Key Proper were upgraded to the first place and the third place respectively. Non-state-run technology enterprises developed rapidly, their scale merits were head of Shanghai City. We approved to establish 316 foreign investment enterprises, and the foreign investment volume absorbed by agreement was about $1.034 billion; we internally linked 922 enterprises, committed other places investment volume RMB 0.844 billion Yuan. In 1995 the completed housing space was about 1,332,000 sq. ms., which was 1.3 times as much as 1990. The approved leased lands added up to 38 breadths, with a land area of 34.01 hectares, the revenue of land lease approval was $ 0.861 billion, therefore it speeded up the pace of transformation of old-town. We transformed 65.16 hectares in five years, 24,000 families moved to better new places from simple houses. The Rihui Port has been transformed completely after comprehensive repair, the newly-built East Rihui Road linked up the north and south. Xupu Bridge emerged an early appearance across two banks of Huangpu River. The educational fund increased notably, the investment added up to RMB 0.5 billion Yuan, 12 new middle schools were built. The quality of environment was improved continuously, and Xuhui District achieved a title of “Model District of Creating National Hygienic District in Shanghai”, with an excellent grade in the campaign of Creating National Hygienic District. In 2003, we yielded regional added value RMB 7.574 billion Yuan, which achieved a 14.35% increase compared with last year. Thereinto, the regional added value of the secondary industry was RMB 1.511 billion Yuan, and the added value of the third industry was RMB 6.063 billion Yuan. The structural proportion between the secondary industry and the tertiary was 19.95: 80.05. The role of pillar for commerce and real estate industry was still notable, commercial added value was RMB 1.995 billion Yuan, real estate added value was RMB 1.151 billion Yuan, which occupied 26.34% and 15.20% of the total regional added value respectively.
Persisting in the guiding ideology of “adjusting in development and promoting development by means of adjustment”, industry in Xuhui District grasped good opportunity that the domestic and foreign economic development tended toward warm up, fully exercised the active financial and industry guidance policy of Shanghai Municipal government and District government, and speeded up the strategic adjustment of district industrial economic structure, industrial structure and product structure, it appeared an interactive situation of district industrial economic adjustment and development. Giving priority to the development of hi-tech industries, and relying on the improvement of technology, Xuhui District industry fully took advantage of integrated resources of science and technology, information, fund, talent and service, gave priority to the development of new and high technology industries such as the information technology, modern biomedicine and nanometer materials, etc.. District electronic information industry formed early industrial development chain in the fields of manufacturing of integrated circuit, software development and network service industry, etc.. A passel of growing initial scale enterprises emerged, such as Yingyeda (Shanghai) Co., Ltd, Zhongying Electronics Co., etc.. Relying on the scientific research advantage of East China University of Science and Technology, the development and manufacturing of nanometer materials and new technologies began to emerge as a shining spot in the development of district hi-tech industries. -- Support and expand pillar industry. There are five types of pillar industries in the district: car spare parts manufacturing and process industry; manufacturing and process industry of chemical industry new materials and construction new materials; manufacturing and process industry of steel products and metal products; electric machinery and equipment manufacturing and process industry and food process industry. Most excellent enterprises, which are affiliated with the district, are centralized on the pillar industry, and there are a passel of “Little Giant” enterprises, such as Shanghai Huigong Sartorius 3rd Factory, Shanghai Yitong Components Co., Ltd, Shanghai Zhenxing Aluminum Industry Co., Ltd, Shanghai Kehua Bioengineering Co., Ltd, etc.. These enterprises fully play the leading role in different industries. -- Actively foster municipal industrial park. The guiding principle of developing municipal industrial park in Xuhui District is “city and district join hands, revitalizing the remaining assets of state-owned enterprises, developing new productivity by means of enterprise transformation”. At present, 17 municipal industrial parks (buildings), such as Longhua Diamond Processing Zone, Huigu Innovation Center, and Guangxing Electric Industrial Park etc., were established one after another and had an early effect.
Xuhui District has a perfect matching in commerce, residents are convenient to go shopping and have leisure. The Xujiahui Commercial Center is one of the primary commercial centers in Shanghai, and the business sales keep a blooming tendency of development all along. It gathers many businessmen because of the special geographic location and well-developed & convenient traffic. The concepts of “dislocating operation”, “specialty operation” and “integrated operation”, etc., which are created from tough market competition for many enterprises, have been important experiences of successful development of Shanghai commerce. Many modern commercial facilities, such as Huijin, Meiluo, Ganghui Square etc., were established within recent several years. Scholar Book Store, Yongle Cinema, Kodak Digital Imaging City and other food & beverage and entertainment etc. modern integrated consumption forms moved into Xuhui District, and this provided base and condition for development of integrated functions and increase of service-type consumption, such as the experience of consumption in commercial circle of Xujiahui. It further enhanced the assembling and radiation ability of city level commercial center in Xujiahui. As Xujiahui commercial circle continues to exhibit prosperity, Hengshan Road, Yishan Road are listed in the Ten Business Specialty Street in Shanghai. The problem of inconvenient shopping of residents who live in south area is resolved on the whole by modern community business facilities, which is marked with community center. We further adjust business forms of the community, and many chain stores and convenience stores are established in the resident communities. Grocery markets are all placed in the house, after the completion of staple food and non-staple food security check network, residents can purchase "quality-assured meat and quality-assured vegetables ". Jiadeli Supermarket in Xuhui District ranks 33rd place in national chain supermarket, and 4th place in Shanghai chain supermarket, and it continues to expand to East China areas such as Jiangsu, Zhejiang and Anhui, etc.; the number of 21st Century Convenience Store chain commercial network reaches 600; Huifeng, Silk chain expansion have appeared a continuous development tendency. Besides, the Pacific Department Store and Shanghai Department Store Sixth Branch etc. department stores have gained rather good achievements on chain operation and management output in recent 100 years.